The white-glove treatment provided to all of our clients is designed to make their experience stress-free.



Cloud Docs

Using Cloud-based computing, my team makes home buying paperless with a custom suite of technologies for generating documents, signing contracts and sharing checklists. With your smart phone, you have all you need for your home sale. Go enjoy your life and experience the technology working exclusively for you.

Prefer the more traditional approach? We provide first-class customized service including: couriers, fax and in-office or in-home document signing.



Feedback 360˚

Stress in real estate transactions comes from a mismatch of client expectations and reality. With Feedback 360°, stress is eliminated by providing, real-time, usable feedback throughout the entire real estate transaction keeping everything transparent.

Feedback 360° allows clients to know exactly what to expect when buying or selling a home with systematic daily updates. All parties share the same checklists and use Salesforce software to access complete feedback on where the process is at any moment. The goal is, with Feedback 360°, clients will never ask, “what happens next?” again.



Listing Concierge

As a seller, you shoulder many responsibilities, from receiving contractor bids for needed repairs, to coordinating home stagers, landscapers, photographers and other trade companies. Additionally, if your home is tenant occupied, there is an added layer to an already very complicated timeline.

With the Lising Concierge you have hands-free selling, facilitated by Gutfreund Realty and designed specifically for busy homeowners who really need full service. It gives you freedom from the minutia of selling a home. Just sign and approve from the comfort of your home.

Each listing is assigned a personal concierge who is available for visits to your home for contractor meets, coordinating services and even checking on pets and home security. For hands free, worry- free selling, the only number you will need to remember is ours.



Genius Marketing

Gutfreund Group uses marketing to its full potential. We have proven methods—using demographics and psychographics of your potential homebuyer—that will put your marketing dollars to work successfully. Focused on your perfect buyer, we target all aspects of marketing your property to that buyer; including staging, photography, video and advertising outlets. Depending upon your target buyer stats, we use video, print, social media, email marketing or a mix of mediums. Our systematic, intentional advertising tells a story about your home and reaches the right homebuyers at a more visceral level.

We call this process Genius Marketing. We take traditional mediums like print, radio, or TV and leverage it with on-trend social media and mobile marketing promotions. Our process ensures that not only will we find your home’s buyer; we will build the highest value for your home possible. Genius.



Aerial VIP

Aerial VIP, our signature service, offers viewings of your home via drone photography and video. This provides clients with a dramatic and immediate understanding of the unique offerings in Real Estate. Flying high above your home using state- of-the-art systems allows Gutfreund Realty to pinpoint specific features or areas and provide a unique perspective and intimate knowledge of slope lines, view corridors, construction opportunities and untapped land. Aerial VIP puts Michigan Real Estate truly into perspective for all potential interests.